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Detra Y. Montoya, Ph.D.

Affiliations: 
2006 Arizona State University, Tempe, AZ, United States 
Area:
Marketing Business Administration
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Stephen M. Nowlis grad student 2006 Arizona State
 (Consumer purchase decisions in a retail environment: The effects of product systems and retail shelf space on consumer product preferences.)

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Publications

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Montoya DY, Briggs E. (2013) Shared ethnicity effects on service encounters: A study across three U.S. subcultures Journal of Business Research. 66: 314-320
Rosenbaum MS, Montoya DY. (2007) Am I welcome here? Exploring how ethnic consumers assess their place identity Journal of Business Research. 60: 206-214
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