Haiyan Hu, Ph.D.

Affiliations: 
2002 University of Wisconsin, Madison, Madison, WI 
Area:
Marketing Business Administration
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"Haiyan Hu"
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Parents

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Cynthia R. Jasper grad student 2002 UW Madison
 (A cross -cultural examination of consumers' perception of store image.)
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Publications

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Hu H, Jasper CR. (2007) A cross-cultural examination of the effects of social perception styles on store image formation Journal of Business Research. 60: 222-230
Hu H, Jasper CR. (2006) Social cues in the store environment and their impact on store image International Journal of Retail and Distribution Management. 34: 25-48
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