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Elten Briggs, Ph.D.

Affiliations: 
2006 University of Oklahoma, Norman, OK, United States 
Area:
Marketing Business Administration
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"Elten Briggs"
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Patricia J. Daugherty grad student 2006 University of Oklahoma
 (An examination into the nature of satisfaction formation in a continually delivered business service context.)

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Kemp E, Briggs E, Anaza NA. (2020) The emotional side of organizational decision-making: examining the influence of messaging in fostering positive outcomes for the brand European Journal of Marketing. 54: 1609-1640
Briggs E, Deretti S, Kato HT. (2020) Linking organizational service orientation to retailer profitability: Insights from the service-profit chain Journal of Business Research. 107: 271-278
Agnihotri R, Yang Z, Briggs E. (2019) Salesperson time perspectives and customer willingness to pay more: roles of intraorganizational employee navigation, customer satisfaction, and firm innovation climate Journal of Personal Selling and Sales Management. 39: 138-158
Syrdal HA, Briggs E. (2018) Engagement With Social Media Content: A Qualitative Exploration The Journal of Marketing Theory and Practice. 26: 4-22
Briggs E, Kalra A, Agnihotri R. (2017) Contrasting effects of salespeople’s emotion appraisal ability in a transaction-oriented environment Journal of Business & Industrial Marketing. 33: 0-0
Briggs E, Janakiraman N. (2017) Slogan recall effects on marketplace behaviors: The roles of external search and brand assessment Journal of Business Research. 80: 98-105
Briggs E, Landry TD, Daugherty PJ. (2016) A framework of satisfaction for continually delivered business services Journal of Business and Industrial Marketing. 31: 112-122
Briggs E, Yang Z, Harmon-Kizer TR, et al. (2016) How do differing community engagement strategies affect consumer responses to a retailer? Journal of Marketing Theory and Practice. 24: 109-127
Briggs E, Jaramillo F, Noboa F. (2015) Explicating customer orientation's influence on frontline employee satisfaction Service Industries Journal. 35: 133-151
Arnold T, Briggs E, Landry T, et al. (2013) The development of core retailer community functions Journal of Marketing Theory and Practice. 21: 243-255
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