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Wai H. Cheah, Ph.D.

Affiliations: 
2004 University of Kentucky, Lexington, KY 
Area:
Speech Communication, Rhetoric and Composition Language, Public Health
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"Wai Cheah"
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Cross-listing: PHTree

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Philip Palmgreen grad student 2004 University of Kentucky
 (The impact of sensation seeking and cultural orientation on the effects of fear appeal messages: A four-country study.)

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Publications

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Cheah WH, Karamehic A. (2005) Teaching Health Communication Using Case Studies: Practical and Effective. Psyccritiques. 50
Cheah WH. (2002) Social–environmental marketing: a new approach, a new name, and a new life for green marketing Interdisciplinary Environmental Review. 4: 3
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