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Yong J. Ko, Ph.D.

Affiliations: 
2000 Ohio State University, Columbus, Columbus, OH 
Area:
Physical Education, Management Business Administration, Marketing Business Administration
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Donna Pastore grad student 2000 Ohio State
 (A multidimensional and hierarchical model of service quality in the participant sport industry.)

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Publications

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Ko YJ, Kim YK, Kim T, et al. (2020) The impact of perceived trustworthiness on trust and commitment: a case of boosters in a university athletic programme Sport in Society. 23: 180-203
Sato S, Ko YJ, Chang Y, et al. (2019) How Does the Negative Impact of an Athlete’s Reputational Crisis Spill Over to Endorsed and Competing Brands? The Moderating Effects of Consumer Knowledge: Communication and Sport. 7: 385-409
Chang Y, Ko YJ, Jang W(. (2019) Personality determinants of consumption of premium seats in sports stadiums International Journal of Contemporary Hospitality Management. 31: 3395-3414
Jang W(, Lee JS, Kwak DH, et al. (2019) Meaningful vs. hedonic consumption: The effects of elevation on online sharing and information searching behaviors Telematics and Informatics. 45: 101298
Chang Y, Ko YJ, Carlson BD. (2018) Implicit and Explicit Affective Evaluations of Athlete Brands: The Associative Evaluation–Emotional Appraisal–Intention Model of Athlete Endorsements Journal of Sport Management. 32: 497-510
Chang Y, Ko YJ. (2018) The effects of association strength on attention and product evaluation: Reconsidering endorsement effectiveness European Journal of Marketing. 52: 1257-1279
Alonso-Dos-Santos M, Guardia FR, Campos CP, et al. (2018) Engagement in sports virtual brand communities Journal of Business Research. 89: 273-279
Tasci ADA, Ko YJ. (2017) Travel needs revisited Journal of Vacation Marketing. 23: 1356766715617499
Jang W, Ko YJ, Wann DL, et al. (2017) Does Spectatorship Increase Happiness? The Energy Perspective Journal of Sport Management. 31: 333-344
Ko YJ, Chang Y, Jang W, et al. (2017) A Hierarchical Approach for Predicting Sport Consumption Behavior: A Personality and Needs Perspective Journal of Sport Management. 31: 213-228
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