Nitish Singh, Ph.D.
Affiliations: | 2003 | Saint Louis University, St. Louis, MO, United States |
Area:
Marketing Business Administration, Management Business Administration, Mass CommunicationsGoogle:
"Nitish Singh"Mean distance: 53433
Parents
Sign in to add mentor| Paul D. Boughton | grad student | 2003 | Saint Louis University | |
| (Analyzing the Web as a cultural document: An exploratory study of cultural values as depicted on country -specific Web sites.) | ||||
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Publications
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| Dwivedi YK, Rana NP, Slade EL, et al. (2020) Editorial introduction: Advances in theory and practice of digital marketing Journal of Retailing and Consumer Services. 53: 101909 |
| Benmamoun M, Singh N, Sobh R. (2019) How Advertisers Can Target Arab E-Consumers More Effectively: A Framework for Localizing Digital Advertising And Marketing Content to Arab E-Consumers Journal of Advertising Research. 59: 171-184 |
| Benmamoun M, Singh N, Lehnert K, et al. (2019) Internationalization of e-commerce corporations (ECCs) The Multinational Business Review. 27: 317-338 |
| Bauer BC, Johnson CD, Singh N. (2018) Place–brand stereotypes: does stereotype-consistent messaging matter? Journal of Product & Brand Management. 27: 754-767 |
| Chakrabarty B, Lee SB, Singh N. (2017) Doing good while making money: Individual investor participation in socially responsible corporations Management Decision. 55: 1645-1659 |
| Singh N, Ma J, Yang J. (2016) Optimizing environmental expenditures for maximizing economic performance Management Decision. 54: 2544-2561 |
| Benmamoun M, Sobh R, Singh N, et al. (2016) Gulf Arab E-Business Environment: Localization Strategy Insights Thunderbird International Business Review. 58: 439-452 |
| Sobh R, Singh N, Chun W, et al. (2015) Localizing to Arabic consumers: Insights from print advertising Journal of Marketing Communications |
| Chun W, Singh N, Sobh R, et al. (2015) A Comparative Analysis of Arab and U.S. Cultural Values on the Web Journal of Global Marketing. 28: 99-112 |
| Little JP, Singh N. (2015) Decontextualizing Consumer Animosity Journal of Global Marketing. 28: 83-98 |