Joseph R. Priester

University of Michigan, Ann Arbor, Ann Arbor, MI 
Marketing Business Administration, Social Psychology
"Joseph Priester"
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Richard Petty grad student 1994 Ohio State (PsychTree)
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Priester JR, Petty RE. (2016) A research dialogue on mindsets Journal of Consumer Psychology. 26: 125-126
Priester JR, Petty RE. (2013) Research Dialogue introduction Journal of Consumer Psychology. 23: 526-527
Priester JR, Petty RE. (2011) The pot-holed path to happiness, possibly paved with money: A research dialogue Journal of Consumer Psychology. 21: 113-114
Priester JR. (2010) The use of structural equation models in Consumer Psychology: A methodological dialogue on its contributions, cautions, and concerns Journal of Consumer Psychology. 20: 205-207
Priester JR. (2010) Introduction to Research Dialogue Journal of Consumer Psychology. 20: 3-4
Rucker DD, Petty RE, Priester JR. (2007) Understanding advertising effectiveness from a psychological perspective: The importance of attitudes and attitude strength The Sage Handbook of Advertising. 73-88
Priester JR, Petty RE, Park K. (2007) Whence univalent ambivalence? From the anticipation of conflicting reactions Journal of Consumer Research. 34: 11-21
Priester JR, Dholakia UM, Fleming MA. (2004) When and why the background contrast effect emerges: Thought engenders meaning by influencing the perception of applicability Journal of Consumer Research. 31: 491-501
Priester JR, Nayakankuppam D, Fleming MA, et al. (2004) The A 2SC 2 Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice Journal of Consumer Research. 30: 574-587
Priester JR, Godek J, Nayakankuppum DJ, et al. (2004) Brand Congruity and Comparative Advertising: When and Why Comparative Advertisements Lead to Greater Elaboration Journal of Consumer Psychology. 14: 115-123
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