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Shaun McQuitty

Affiliations: 
New Mexico State University, Las Cruces, NM, United States 
Area:
Marketing Business Administration, Higher Education, Industrial Psychology
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"Shaun McQuitty"
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Children

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Andreas W. Stratemeyer grad student 2001 New Mexico State
Robert S. Heiser grad student 2005 New Mexico State
Marco Wolf grad student 2008 New Mexico State

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Publications

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Wolf M, Ritz W, McQuitty S. (2020) Prosumers who home brew: a study of motivations and outcomes The Journal of Marketing Theory and Practice. 1-12
Ritz W, Wolf M, McQuitty S. (2019) Digital marketing adoption and success for small businesses: The application of the do-it-yourself and technology acceptance models Journal of Research in Interactive Marketing. 13: 179-203
McQuitty S. (2018) Reflections on “Statistical Power and Structural Equation Models in Business Research” Journal of Global Scholars of Marketing Science. 28: 272-277
Wolf M, McQuitty S. (2013) Circumventing traditional markets: An empirical study of the marketplace motivations and outcomes of consumers' do-it-yourself behaviors Journal of Marketing Theory and Practice. 21: 195-209
McQuitty S, Wolf M. (2013) Structural Equation Modeling: A Practical Introduction Journal of African Business. 14: 58-69
Martín-Herrán G, McQuitty S, Sigué SP. (2012) Offensive versus defensive marketing: What is the optimal spending allocation? International Journal of Research in Marketing. 29: 210-219
Sierra JJ, Heiser RS, McQuitty S. (2009) Exploring determinants and effects of shared responsibility in service exchanges Journal of Marketing Theory and Practice. 17: 111-128
Huhmann BA, McQuitty S. (2009) A model of consumer financial numeracy Marketing Intelligence and Planning. 27: 270-293
Sierra JJ, McQuitty S. (2007) Attitudes and emotions as determinants of nostalgia purchases: An application of social identity theory Journal of Marketing Theory and Practice. 15: 99-112
Sierra JJ, McQuitty S. (2005) Service providers and customers: Social exchange theory and service loyalty Journal of Services Marketing. 19: 392-400
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