Robert S. Heiser, Ph.D.
Affiliations: | 2005 | New Mexico State University, Las Cruces, NM, United States |
Area:
Marketing Business Administration, Speech CommunicationGoogle:
"Robert Heiser"Mean distance: 35622
Parents
Sign in to add mentor| Shaun McQuitty | grad student | 2005 | New Mexico State | |
| (Poker tells in a sales encounter: Customer decoding of sales person nonverbal communication.) | ||||
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Publications
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| Sierra JJ, Taute HA, Heiser RS. (2015) Personal Opinions and Beliefs as Determinants of Collegiate Football Consumption for Revered and Hated Teams Sport Marketing Quarterly. 19: 84-84 |
| Sierra JJ, Hyman MR, Heiser RS. (2012) Ethnic Identity in Advertising: A Review and Meta-Analysis Journal of Promotion Management. 18: 489-513 |
| Sierra JJ, Heiser RS, Torres IM. (2012) Text Message Copy in Print Ads: A Shrewd Communicative Strategy? Journal of Promotion Management. 18: 119-143 |
| Sierra JJ, Taute HA, Heiser RS. (2012) Explaining NFL fans' purchase intentions for revered and reviled teams: A dual-process perspective Journal of Retailing and Consumer Services. 19: 332-342 |
| Sierra JJ, Heiser RS, Williams JD, et al. (2010) Consumer racial profiling in retail environments: A longitudinal analysis of the impact on brand image Journal of Brand Management. 18: 79-96 |
| Sierra JJ, Heiser RS, McQuitty S. (2009) Exploring determinants and effects of shared responsibility in service exchanges Journal of Marketing Theory and Practice. 17: 111-128 |
| Heiser RS, Sierra JJ, Torres IM. (2008) Creativity Via Cartoon Spokespeople In Print Ads: Capitalizing on the Distinctiveness Effect Journal of Advertising. 37: 75-84 |
| Torres IM, Sierra JJ, Heiser RS. (2007) The Effects of Warning-Label Placement in Print ADS: A Social Contract Perspective Journal of Advertising. 36: 49-62 |