Greg M. Allenby

Affiliations: 
Ohio State University, Columbus, Columbus, OH 
Area:
Marketing Business Administration, Social Psychology, Cognitive Psychology
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Children

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Sha Yang grad student 2000 Ohio State
Jaehwan Kim grad student 2001 Ohio State
Yancy D. Edwards grad student 2002 Ohio State
Timothy J. Gilbride grad student 2004 Ohio State
Ling-Jing Kao grad student 2006 Ohio State
Jeffrey P. Dotson grad student 2009 Ohio State
Tatiana L. Dyachenko grad student 2014 Ohio State
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Publications

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Dotson MR, Büschken J, Allenby GM. (2020) Explaining Preference Heterogeneity with Mixed Membership Modeling Marketing Science. 39: 407-426
Büschken J, Allenby GM. (2020) Improving Text Analysis Using Sentence Conjunctions and Punctuation Marketing Science. 39: 727-742
Smith AN, Allenby GM. (2020) Demand Models With Random Partitions Journal of the American Statistical Association. 115: 47-65
Lee S, Thomas SA, Allenby GM. (2020) An economic analysis of demand of the very poor International Journal of Research in Marketing
Haruvy E, Leszczyc PP, Allenby G, et al. (2020) Fundraising design: key issues, unifying framework, and open puzzles Marketing Letters. 1-10
Joo M, Thompson ML, Allenby GM. (2019) Optimal Product Design by Sequential Experiments in High Dimensions Management Science. 65: 3235-3254
Smith AN, Rossi PE, Allenby GM. (2019) Inference for Product Competition and Separable Demand Marketing Science. 38: 690-710
Dotson JP, Howell JR, Brazell JD, et al. (2018) A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations Journal of Marketing Research. 55: 35-47
Lee S, Kim H, Kim J, et al. (2018) A choice model for mixed decision variables Journal of Choice Modelling. 28: 82-96
Ishigaki T, Terui N, Sato T, et al. (2018) Personalized market response analysis for a wide variety of products from sparse transaction data Journal of Data Science. 5: 233-248
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