Timothy J. Gilbride, Ph.D.
Affiliations: | 2004 | Ohio State University, Columbus, Columbus, OH |
Area:
Marketing Business AdministrationGoogle:
"Timothy Gilbride"Mean distance: 21373.2
Parents
Sign in to add mentor| Greg M. Allenby | grad student | 2004 | Ohio State | |
| (Models for heterogeneous variable selection.) | ||||
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Publications
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| Mintz O, Gilbride TJ, Lenk P, et al. (2020) The right metrics for marketing-mix decisions International Journal of Research in Marketing |
| Lee L, Inman JJ, Argo JJ, et al. (2018) From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model Journal of the Association For Consumer Research. 3: 277-293 |
| Gilbride TJ, Currim IS, Mintz O, et al. (2016) A Model for Inferring Market Preferences from Online Retail Product Information Matrices Journal of Retailing. 92: 470-485 |
| Gilbride TJ, Inman JJ, Stilley KM. (2015) The Role of Within-Trip Dynamics in Unplanned Versus Planned Purchase Behavior Journal of Marketing. 79: 57-73 |
| Otter T, Gilbride TJ, Allenby GM. (2011) Testing Models of Strategic Behavior Characterized by Conditional Likelihoods Marketing Science. 30: 686-701 |
| Gilbride TJ, Lenk PJ. (2010) Posterior predictive model checking: An application to multivariate normal heterogeneity Journal of Marketing Research. 47: 896-909 |
| Scarpa R, Gilbride TJ, Campbell D, et al. (2009) Modelling attribute non-attendance in choice experiments for rural landscape valuation European Review of Agricultural Economics. 36: 151-174 |
| Gilbride TJ, Lenk PJ, Brazell JD. (2008) Market share constraints and the loss function in choice-based conjoint analysis Marketing Science. 27: 995-1011 |
| Gilbride TJ, Guiltinan JP, Urbany JE. (2008) Framing effects in mixed price bundling Marketing Letters. 19: 125-139 |
| Gilbride TJ, Allenby GM, Brazell JD. (2006) Models for Heterogeneous Variable Selection Journal of Marketing Research. 43: 420-430 |