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Jerry C. Olson

Affiliations: 
Pennsylvania State University, State College, PA, United States 
Area:
Marketing Business Administration, Social Psychology
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"Jerry Olson"
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Glenn L. Christensen grad student 2002 Penn State

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Baron AS, Zaltman G, Olson J. (2017) Barriers to advancing the science and practice of marketing Journal of Marketing Management. 33: 893-908
Christensen GL, Olson JC. (2002) Mapping Consumers' Mental Models with ZMET Psychology and Marketing. 19: 477-502
Toy D, Wright L, Olson J. (2001) A conceptual framework for analyzing deception and debriefing effects in marketing research Psychology & Marketing. 18: 691-719
Mitchell AA, Olson JC. (2000) Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude Advertising and Society Review. 1
Walker BA, Olson JC. (1991) Means-end chains: Connecting products with self Journal of Business Research. 22: 111-118
Olson JC, Dover PA. (1978) Cognitive effects of deceptive advertising. Journal of Marketing Research. 15: 29-38
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