Cait Poynor, Ph.D.
Affiliations: | 2008 | University of South Carolina, Columbia, SC |
Area:
Marketing Business Administration, Experimental PsychologyGoogle:
"Cait Poynor"Mean distance: 26716.5
Parents
Sign in to add mentorStacy Wood | grad student | 2008 | University of South Carolina | |
(The psychology of category design: Essay 1: How product groupings influence assortment perceptions, choice and satisfaction. Essay 2: How product groupings influence consumer learning.) |
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Publications
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Diehl K, Poynor C. (2010) Great expectations?! Assortment size, expectations, and satisfaction Journal of Marketing Research. 47: 312-322 |
Haws KL, Poynor C. (2008) Seize the day! Encouraging indulgence for the hyperopic consumer Journal of Consumer Research. 35: 680-691 |