Louis M. Capella
Affiliations: | Mississippi State University, Starkville, MS, United States |
Area:
Marketing Business Administration, Behavioral Psychology, Social PsychologyGoogle:
"Louis Capella"Mean distance: 53433
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Publications
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| Neese WT, Capella LM. (2008) An Analysis of the Independent Influences Hypothesis Across Involvement Environments Journal of Promotion Management. 4: 89-109 |
| Stammerjohan CA, Capella LM, Taylor RD. (2007) Retirement and transition phenomena in the family purchase process Psychology & Marketing. 24: 225-251 |
| Faircloth JB, Capella LM, Alford BL. (2001) The Effect of Brand Attitude and Brand Image on Brand Equity The Journal of Marketing Theory and Practice. 9: 61-75 |
| Mitra K, Reiss MC, Capella LM. (1999) An examination of perceived risk, information search and behavioral intentions in search, experience and credence services Journal of Services Marketing. 13: 208-228 |
| Tung W, Capella LM, Tat PK. (1997) Service pricing: a multi-step synthetic approach Journal of Services Marketing. 11: 53-65 |
| Mitra K, Capella LM. (1997) Strategic pricing differentiation in services: a re‐examination Journal of Services Marketing. 11: 329-343 |
| Liu C, Arnett KP, Capella LM, et al. (1997) Web sites of the Fortune 500 companies: facing customers through home pages Information & Management. 31: 335-345 |
| Reagan CC, Capella LM, Miles MP. (1995) Adaptive Selling to the Professional Services Market: Utilizing the Myers-Briggs Type Indicator to Direct Style Flexing Journal of Professional Services Marketing. 11: 23-44 |
| Herrington JD, Capella LM. (1994) Practical Applications of Music in Service Settings Journal of Services Marketing. 8: 50-65 |
| Capella LM, Miles MP. (1993) Applying Consumer Service Marketing Techniques to the Practice of Wildland Outdoor Recreation Management Journal of Hospitality & Leisure Marketing. 1: 41-62 |