Maria L. Cronley, Ph.D.
Affiliations: | 2000 | University of Cincinnati, Cincinnati, OH |
Area:
Marketing Business Administration, Social Psychology, Cognitive PsychologyGoogle:
"Maria Cronley"Mean distance: 17811
Parents
Sign in to add mentor| Frank R. Kardes | grad student | 2000 | University of Cincinnati | |
| (Spontaneous attitude formation in advertising: Effects of source and audience response cues on judgment elicitation.) | ||||
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Publications
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| Pfeiffer BE, Deval H, Silvera DH, et al. (2019) The effect of message credibility, need for cognitive closure, and information sufficiency on thought-induced attitude change Marketing Letters. 30: 193-205 |
| Pulligadda S, Kardes FR, Cronley ML. (2016) Positive Affectivity as a Predictor of Consumers’ Propensity to Be Brand Loyal Journal of Brand Management. 23: 216-228 |
| Wood KS, Cronley ML. (2014) Then and Now: Examining How Consumer Communication and Attitudes of Direct-to-Consumer Pharmaceutical Advertising Have Changed in the Last Decade. Health Communication. 29: 814-825 |
| Pfeiffer BE, Deval H, Kardes FR, et al. (2014) Effects of Construal Level on Omission Detection and Multiattribute Evaluation Psychology and Marketing. 31: 992-1007 |
| Puligadda S, Cronley ML, Kardes FR. (2013) Effects of advertising cues on brand extension evaluation: A global versus focused processing style account Journal of Brand Management. 20: 473-487 |
| Cronley ML, Mantel SP, Kardes FR. (2010) Effects of accuracy motivation and need to evaluate on mode of attitude formation and attitude–behavior consistency Journal of Consumer Psychology. 20: 274-281 |
| Posavac SS, Brakus JJ, Cronley ML, et al. (2009) On assuaging positive bias in environmental value elicitation Journal of Economic Psychology. 30: 482-489 |
| Posavac SS, Brakus JJ, Jain SP, et al. (2006) Selective assessment and positivity bias in environmental valuation. Journal of Experimental Psychology. Applied. 12: 43-9 |
| Kardes FR, Cronley ML, Kim J. (2006) Construal-Level Effects on Preference Stability, Preference-Behavior Correspondence, and the Suppression of Competing Brands Journal of Consumer Psychology. 16: 135-144 |
| Kardes FR, Posavac SS, Silvera D, et al. (2006) Debiasing omission neglect Journal of Business Research. 59: 786-792 |