Bruce C. Robertson, Ph.D.
Affiliations: | 2001 | University of Cincinnati, Cincinnati, OH |
Area:
Marketing Business Administration, Cognitive PsychologyGoogle:
"Bruce Robertson"Mean distance: 17811
Parents
Sign in to add mentorFrank R. Kardes | grad student | 2001 | University of Cincinnati | |
(The impact of unexpected advertising tactics on source versus product evaluations: A conceptual model and empirical test.) |
BETA: Related publications
See more...
Publications
You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect. |