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Helene Deval, Ph.D.

Affiliations: 
2010 Business Administration University of Cincinnati, Cincinnati, OH 
Area:
Marketing Business Administration, Cognitive Psychology
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"Helene Deval"
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Frank R. Kardes grad student 2010 University of Cincinnati
 (The role of accessibility experiences in attitude formation: Effects of on-line versus memory-based processing.)

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Publications

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Pfeiffer BE, Deval H, Silvera DH, et al. (2019) The effect of message credibility, need for cognitive closure, and information sufficiency on thought-induced attitude change Marketing Letters. 30: 193-205
Pfeiffer BE, Deval H, Kardes FR, et al. (2014) No product is perfect: The positive influence of acknowledging the negative Thinking and Reasoning. 20: 500-512
Pfeiffer BE, Deval H, Kardes FR, et al. (2014) Effects of Construal Level on Omission Detection and Multiattribute Evaluation Psychology and Marketing. 31: 992-1007
Deval H, Mantel SP, Kardes FR, et al. (2013) How Naive Theories Drive Opposing Inferences from the Same Information Journal of Consumer Research. 39: 1185-1201
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