☰

Tripat Gill, Ph.D.

Affiliations: 
2002 McGill University, Montreal, QC, Canada 
Area:
Marketing Business Administration, Cognitive Psychology
Google:
"Tripat Gill"
Mean distance: 30533.1
 
Tree Publications Grants Similar researchers PubMed Report error

Parents

Sign in to add mentor
Laurette Dube grad student 2002 McGill
 (Composite products as conceptual combinations: Issues of perception, categorization and brand evaluation.)

Children

Sign in to add trainee

Collaborators

Sign in to add collaborator
BETA: Related publications

Publications

You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect.

Panchal S, Gill T. (2019) When size does matter: Dominance versus prestige based status signaling Journal of Business Research
Gill T, Lei J. (2018) Counter‐stereotypical products: Barriers to their adoption and strategies to overcome them Psychology & Marketing. 35: 493-510
Sääksjärvi M, Gill T, Hultink EJ. (2017) How rumors and preannouncements foster curiosity toward products European Journal of Innovation Management. 20: 350-371
Gattol V, Sääksjärvi M, Gill T, et al. (2016) Feature fit: The role of congruence and complementarity when adding versus deleting features from products European Journal of Innovation Management. 19: 589-607
Ma Z, Gill T, Jiang Y. (2015) Core versus peripheral innovations: The effect of innovation locus on consumer Adoption of New Products Journal of Marketing Research. 52: 309-324
Gill T, El Gamal M. (2014) Does exposure to dogs (cows) increase the preference for Puma (the colour white)? Not always International Journal of Research in Marketing. 31: 125-126
Saad G, Gill T. (2014) The framing effect when evaluating prospective mates: An Adaptationist perspective Evolution and Human Behavior. 35: 184-192
Saad G, Gill T. (2009) Self-ratings of physical attractiveness in a competitive context: when males are more sensitive to self-perceptions than females. The Journal of Social Psychology. 149: 585-99
Gill T, Lei J. (2009) Convergence in the high-technology consumer markets: Not all brands gain equally from adding new functionalities to products Marketing Letters. 20: 91-103
Gill T. (2008) Convergent products: What functionalities add more value to the base? Journal of Marketing. 72: 46-62
See more...