Rajagopal Raghunathan, Ph.D.
Affiliations: | 2000 | New York University, Graduate School of Business Administration |
Area:
Marketing Business Administration, Behavioral PsychologyGoogle:
"Rajagopal Raghunathan"Mean distance: 53433
Parents
Sign in to add mentor| Kim P. Corfman | grad student | 2000 | New York University, Graduate School of Business Administration | |
| (What do you do when you are angry, anxious or blue? Motivational influence of negative affective states on consumer decision-making.) | ||||
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Publications
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| Batra RK, Ghoshal T, Raghunathan R. (2017) You are what you eat: An empirical investigation of the relationship between spicy food and aggressive cognition Journal of Experimental Social Psychology. 71: 42-48 |
| Suher J, Raghunathan R, Hoyer W. (2016) Eating Healthy or Feeling Empty? How the 'Healthy=Less Filling' Intuition Influences Satiety Journal of the Association For Consumer Research. 1: 26-40 |
| Gu B, Konana P, Raghunathan R, et al. (2014) Research Note-The Allure of Homophily in Social Media: Evidence from Investor Responses on Virtual Communities Information Systems Research. 25: 604-617 |
| Park J, Konana P, Gu B, et al. (2013) Information Valuation and Confirmation Bias in Virtual Communities: Evidence from Stock Message Boards Information Systems Research. 24: 1050-1067 |
| Loewenstein J, Raghunathan R, Heath C. (2011) The repetition-break plot structure makes effective television advertisements Journal of Marketing. 75: 105-119 |
| Luchs MG, Naylor RW, Irwin JR, et al. (2010) The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference Journal of Marketing. 74: 18-31 |
| Chitturi R, Raghunathan R, Mahajan V. (2008) Delight by Design: The Role of Hedonic Versus Utilitarian Benefits Journal of Marketing. 72: 48-63 |
| Chitturi R, Raghunathan R, Mahajan V. (2007) Form Versus Function: How the Intensities of Specific Emotions Evoked in Functional Versus Hedonic Trade-Offs Mediate Product Preferences Journal of Marketing Research. 44: 702-714 |
| Raghunathan R, Corfman K. (2006) Is happiness shared doubled and sadness shared halved? Social influence on enjoyment of hedonic experiences Journal of Marketing Research. 43: 386-394 |
| Raghunathan R, Naylor RW, Hoyer WD. (2006) The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products Journal of Marketing. 70: 170-184 |