Itamar Simonson
Affiliations: | 1987-1993 | University of California, Berkeley, Berkeley, CA, United States | |
| 1993- | Stanford University, Palo Alto, CA |
Area:
Marketing Business Administration, Social PsychologyWebsite:
https://www.gsb.stanford.edu/faculty-research/faculty/itamar-simonsonGoogle:
"Itamar Simonson"Bio:
https://scholar.google.com/citations?user=na4_b4kAAAAJ&hl=en
https://books.google.com/books?id=PusrAQAAIAAJ
DOI: 10.1086/209136
DOI: 10.1086/209205
Mean distance: 15266.6
Parents
Sign in to add mentor| James Ross Bettman | grad student | 1987 | Duke (LinguisTree) | |
| (Justification processes in choice.) | ||||
| John William Payne | grad student | 1987 | Duke (PsychTree) | |
Children
Sign in to add trainee| Ravi Dhar | grad student | ||
| Ziv Carmon | grad student | 1993 | UC Berkeley (PsychTree) |
| Ran Kivetz | grad student | 2000 | Stanford |
| Agnish Chakravarti | grad student | 2003 | Stanford |
| S. A. Brasel | grad student | 2004 | Stanford |
| Song-Oh Yoon | grad student | 2005 | Stanford |
| Jonah A. Berger | grad student | 2007 | Stanford |
| Michal Maimaran | grad student | 2008 | Stanford |
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Publications
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| Shaddy F, Fishbach A, Simonson I. (2020) Trade-Offs in Choice. Annual Review of Psychology |
| Simonson I. (2020) The Real Time Cognitive Value of Eating Kale, Helping, and Doing Something Special: “Concurrent Experience Evaluation” (CEE), Its Drivers and Moderators, and Research Directions Journal of Consumer Psychology |
| Twito L, Israel S, Simonson I, et al. (2019) The Motivational Aspect of Children's Delayed Gratification: Values and Decision Making in Middle Childhood. Frontiers in Psychology. 10: 1649 |
| Evangelidis I, Levav J, Simonson I. (2018) The Asymmetric Impact of Context on Advantaged versus Disadvantaged Options Journal of Marketing Research. 55: 239-253 |
| Simonson I, Kivetz R. (2018) Bringing (Contingent) Loss Aversion Down to Earth — A Comment on Gal & Rucker's Rejection of “Losses Loom Larger Than Gains” Journal of Consumer Psychology. 28: 517-522 |
| Simonson I, Sela A, Sood S. (2017) Preference-Construction Habits: The Case of Extremeness Aversion Journal of the Association For Consumer Research. 2: 322-332 |
| Simonson I. (2016) Imperfect Progress: An Objective Quality Assessment of the Role of User Reviews in Consumer Decision Making, A Commentary on de Langhe, Fernbach, and Lichtenstein Journal of Consumer Research. 42: 840-845 |
| Gao L, Simonson I. (2016) The positive effect of assortment size on purchase likelihood: The moderating influence of decision order☆ Journal of Consumer Psychology. 26: 542-549 |
| Simonson I. (2014) Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance Journal of Marketing Research. 51: 514-519 |
| Gao L, Huang Y, Simonson I. (2014) The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect. Journal of Marketing. 78: 143-156 |