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Mita Sujan

Affiliations: 
Pennsylvania State University, State College, PA, United States 
Area:
Marketing Business Administration, Behavioral Psychology, Public Health
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"Mita Sujan"
Mean distance: 53433
 
Cross-listing: PHTree

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Kirsten A. Grasshoff grad student 2003 Penn State

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Sujan H, Weitz BA, Sujan M. (2013) Increasing Sales Productivity by Getting Salespeople To Work Smarter Journal of Personal Selling and Sales Management. 8: 9-19
Castaño R, Sujan M, Kacker M, et al. (2009) Preparing for the Adoption of the New Arrival Gfk Marketing Intelligence Review. 1: 16-23
Castaño R, Sujan M, Kacker M, et al. (2008) Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation Journal of Marketing Research. 45: 320-336
Passyn K, Sujan M. (2006) Self-Accountability Emotions and Fear Appeals: Motivating Behavior Journal of Consumer Research. 32: 583-589
Cooke ADJ, Sujan H, Sujan M, et al. (2002) Marketing the Unfamiliar: The Role of Context and Item-Specific Information in Electronic Agent Recommendations Journal of Marketing Research. 39: 488-497
Krishnamurthy P, Sujan M. (1999) Retrospection versus Anticipation: The Role of the Ad under Retrospective and Anticipatory Self-Referencing Journal of Consumer Research. 26: 55-69
Sujan M, Bettman JR, Baumgartner H. (1993) Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective Journal of Marketing Research. 30: 422-436
Baumgartner H, Sujan M, Bettman JR. (1992) Autobiographical Memories, Affect, and Consumer Information Processing Journal of Consumer Psychology. 1: 53-82
Sujan H, Sujan M, Bettman JR. (1991) The practical know-how of selling: Differences in knowledge content between more-effective and less-effective performers Marketing Letters. 2: 367-378
John DR, Sujan M. (1990) Age Differences in Product Categorization Journal of Consumer Research. 16: 452-460
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