Ran Kivetz, Ph.D.
Affiliations: | 2000 | Stanford University, Palo Alto, CA |
Area:
Marketing Business AdministrationGoogle:
"Ran Kivetz"Mean distance: 23748
Parents
Sign in to add mentorItamar Simonson | grad student | 2000 | Stanford | |
(Preferences towards streams of efforts for future rewards: Understanding frequency programs.) |
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Publications
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Simonson I, Kivetz R. (2018) Bringing (Contingent) Loss Aversion Down to Earth — A Comment on Gal & Rucker's Rejection of “Losses Loom Larger Than Gains” Journal of Consumer Psychology. 28: 517-522 |
Kivetz R, Zheng Y. (2017) The effects of promotions on hedonic versus utilitarian purchases Journal of Consumer Psychology. 27: 59-68 |
Schrift RY, Kivetz R, Netzer O. (2016) Complicating Decisions: The Work Ethic Heuristic and the Construction of Effortful Decisions. Journal of Experimental Psychology. General |
Keinan A, Kivetz R, Netzer O. (2016) The Functional Alibi Journal of the Association For Consumer Research. 1: 479-496 |
Sela A, Simonson I, Kivetz R. (2013) Beating the Market: The Allure of Unintended Value Journal of Marketing Research. 50: 691-705 |
Gershoff AD, Kivetz R, Keinan A. (2012) Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness Journal of Consumer Research. 39: 382-398 |
Urminsky O, Kivetz R. (2011) Scope Insensitivity and the “Mere Token” Effect Journal of Marketing Research. 48: 282-295 |
Keinan A, Kivetz R. (2011) Productivity Orientation and the Consumption of Collectable Experiences Journal of Consumer Research. 37: 935-950 |
Levav J, Kivetz R, Cho CK. (2010) Motivational compatibility and choice conflict Journal of Consumer Research. 37: 429-442 |
Keinan A, Kivetz R. (2008) Remedying hyperopia: The effects of self-control regret on consumer behavior. Journal of Marketing Research. 45: 676-689 |