Song-Oh Yoon, Ph.D.
Affiliations: | 2005 | Stanford University, Palo Alto, CA |
Area:
Marketing Business AdministrationGoogle:
"Song-Oh Yoon"Mean distance: 23748
Parents
Sign in to add mentor| Itamar Simonson | grad student | 2005 | Stanford | |
| (How stable are consumers' constructed preferences? The moderating role of choice set context and evaluation mode.) | ||||
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Publications
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| Ryu G, Suk K, Yoon S, et al. (2014) The underlying mechanism of self-regulatory focus impact on compromise choice Journal of Business Research. 67: 2056-2063 |
| Yoon SO, Suk K, Goo JK, et al. (2013) The devil is in the specificity: the negative effect of prediction specificity on prediction accuracy. Psychological Science. 24: 1164-70 |
| Suk K, Yoon S. (2012) The moderating role of decision task goals in attribute weight convergence Organizational Behavior and Human Decision Processes. 118: 37-45 |
| Suk K, Yoon S, Lichtenstein DR, et al. (2010) The Effect of Reference Point Diagnosticity on Attractiveness and Intentions Ratings Journal of Marketing Research. 47: 983-995 |
| Ofir C, Simonson I, Yoon S. (2009) The Robustness of the Effects of Consumers' Participation in Market Research: The Case of Service Quality Evaluations. Journal of Marketing. 73: 105-114 |
| Yoon S, Simonson I. (2008) Choice Set Configuration as a Determinant of Preference Attribution and Strength Journal of Consumer Research. 35: 324-336 |