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Vijay Mahajan

Affiliations: 
University of Texas at Austin, Austin, Texas, U.S.A. 
Area:
Marketing Business Administration, Behavioral Psychology
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"Vijay Mahajan"
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Ravindra Chitturi grad student 2003 UT Austin
Pravin Nath grad student 2006 UT Austin
Michael G. Luchs grad student 2008 UT Austin
Dae-Yong Ahn grad student 2009 UT Austin

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Publications

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Liu Z, Hofstede FT, Duan JA, et al. (2020) Dynamics and Peer Effects of Brand Revenue in College Sports International Journal of Research in Marketing
Krijestorac H, Garg R, Mahajan V. (2020) Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic Controls Information Systems Research. 31: 449-472
Kashmiri S, Mahajan V. (2017) Values That Shape Marketing Decisions: Influence of Chief Executive Officers’ Political Ideologies on Innovation Propensity, Shareholder Value, and Risk Journal of Marketing Research. 54: 260-278
Arora S, Hofstede Ft, Mahajan V. (2017) The Implications of Offering Free Versions for the Performance of Paid Mobile Apps Journal of Marketing. 81: 62-78
Brower J, Kashmiri S, Mahajan V. (2017) Signaling virtue: Does firm corporate social performance trajectory moderate the social performance–financial performance relationship? Journal of Business Research. 81: 86-95
Nath P, Mahajan V. (2017) Shedding light on the CMO revolving door: a study of the antecedents of Chief Marketing Officer turnover Journal of the Academy of Marketing Science. 45: 93-118
Prasad A, Venkatesh R, Mahajan V. (2017) Temporal product bundling with myopic and strategic consumers: Manifestations and relative effectiveness Qme-Quantitative Marketing and Economics. 15: 341-368
Kashmiri S, Mahajan V. (2015) The name's the game: Does marketing impact the value of corporate name changes? Journal of Business Research. 68: 281-290
Prasad A, Venkatesh R, Mahajan V. (2015) Product bundling or reserved product pricing? Price discrimination with myopic and strategic consumers International Journal of Research in Marketing. 32: 1-8
Kashmiri S, Mahajan V. (2014) Beating the recession blues: Exploring the link between family ownership, strategic marketing behavior and firm performance during recessions International Journal of Research in Marketing. 31: 78-93
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