Katherine A. Burson, Ph.D.

Affiliations: 
2004 University of Chicago, Chicago, IL 
Area:
Marketing Business Administration, Management Business Administration, Social Psychology
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"Katherine Burson"
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Parents

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Joshua Klayman grad student 2004 Chicago
 (Interpersonal miscalibration and its impact on product choice.)
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Publications

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Aribarg A, Burson KA, Larrick RP. (2017) Tipping the Scale: The Role of Discriminability in Conjoint Analysis Journal of Marketing Research. 54: 279-292
Burson KA, Gershoff AD. (2015) Marketing actions that influence estimates of others also shape identity Journal of Consumer Psychology. 25: 495-503
Rick SI, Pereira B, Burson KA. (2014) The benefits of retail therapy: Making purchase decisions reduces residual sadness Journal of Consumer Psychology. 24: 373-380
Burson K, Faro D, Rottenstreich Y. (2013) Multiple-Unit Holdings Yield Attenuated Endowment Effects Management Science. 59: 545-555
Gershoff AD, Burson KA. (2011) Knowing Where They Stand: The Role of Inferred Distributions of Others in Misestimates of Relative Standing Journal of Consumer Research. 38: 407-419
Paolacci G, Burson KA, Rick SI. (2011) The intermediate alternative effect: Considering a small tradeoff increases subsequent willingness to make large tradeoffs Journal of Consumer Psychology. 21: 384-392
Burson KA, Faro D, Rottenstreich Y. (2010) ABCs of principal–agent interactions: Accurate predictions, biased processes, and contrasts between working and delegating Organizational Behavior and Human Decision Processes. 113: 1-12
Burson KA, Larrick RP, Lynch JG. (2009) Six of one, half dozen of the other: expanding and contracting numerical dimensions produces preference reversals. Psychological Science. 20: 1074-8
Burson KA. (2007) Consumer-Product Skill Matching: The Effects of Difficulty on Relative Self-Assessment and Choice: Figure 1 Journal of Consumer Research. 34: 104-110
Larrick RP, Burson KA, Soll JB. (2007) Social comparison and confidence: When thinking you’re better than average predicts overconfidence (and when it does not) Organizational Behavior and Human Decision Processes. 102: 76-94
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