Rebecca K. Ratner
Affiliations: | University of North Carolina, Chapel Hill, Chapel Hill, NC |
Area:
Social PsychologyGoogle:
"Rebecca Ratner"Mean distance: 53433
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Publications
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| Zhu M, Ratner RK. (2015) Scarcity Polarizes Preferences: The Impact on Choice Among Multiple Items in a Product Class Journal of Marketing Research. 52: 13-26 |
| Ratner RK, Hamilton RW. (2015) Inhibited from bowling alone Journal of Consumer Research. 42: 266-283 |
| Ratner RK, Riis J. (2014) Communicating science-based recommendations with memorable and actionable guidelines. Proceedings of the National Academy of Sciences of the United States of America. 111: 13634-41 |
| Ratner R. (2013) Consumer Goal Pursuit Journal of Consumer Research. 40 |
| Etkin J, Ratner RK. (2013) Goal Pursuit, Now and Later: Temporal Compatibility of Different versus Similar Means Journal of Consumer Research. 39: 1085-1099 |
| Etkin J, Ratner RK. (2012) The Dynamic Impact of Variety among Means on Motivation Journal of Consumer Research. 38: 1076-1092 |
| Fishbach A, Ratner RK, Zhang Y. (2011) Inherently loyal or easily bored?: Nonconscious activation of consistency versus variety-seeking behavior Journal of Consumer Psychology. 21: 38-48 |
| Ratner RK, Soman D, Zauberman G, et al. (2008) How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention Marketing Letters. 19: 383-397 |
| Fox CR, Ratner RK, Lieb DS. (2005) How subjective grouping of options influences choice and allocation: diversification bias and the phenomenon of partition dependence. Journal of Experimental Psychology. General. 134: 538-51 |
| Ratner RK, Herbst KC. (2005) When good decisions have bad outcomes: The impact of affect on switching behavior Organizational Behavior and Human Decision Processes. 96: 23-37 |