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Sukriye S. Atakan, Ph.D.

Affiliations: 
2011 University of Michigan, Ann Arbor, Ann Arbor, MI 
Area:
Marketing Business Administration
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"Sukriye Atakan"
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Richard P. Bagozzi grad student 2011 University of Michigan
 (How and Why Self-production Affects Product Evaluations: The Role of Process Valence and Involvement in Shaping Evaluation of, Attachment to, and Identification with Self-Made Products.)

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Publications

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Atakan SS. (2014) Consumer response to product construction: the role of haptic stimulation International Journal of Consumer Studies. 38: 586-592
Atakan SS, Bagozzi RP, Yoon C. (2014) Consumer participation in the design and realization stages of production: How self-production shapes consumer evaluations and relationships to products International Journal of Research in Marketing. 31: 395-408
Atakan SS, Bagozzi RP, Yoon C. (2014) Make it Your Own: How Process Valence and Self-Construal Affect Evaluation of Self-Made Products Psychology & Marketing. 31: 451-468
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