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Sweta C. Thota, Ph.D.

Affiliations: 
2004 Louisiana State University, Baton Rouge, LA, United States 
Area:
Marketing Business Administration
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"Sweta Thota"
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Abhijit Biswas grad student 2004 Louisiana State
 (What irritates consumers? An empirical examination of the antecedents and consequences of consumer irritation.)

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Publications

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Thota S, Villarreal R. (2020) The effect of disparaging humor and offensiveness in hijacked advertising: the moderating effect of ad hijacking recognition Journal of Consumer Marketing. 37: 433-443
Thota SC. (2020) What is brandjacking? Origin, conceptualization and effects of perceived dimensions of truth, mockery and offensiveness International Journal of Advertising. 1-19
Thota SC, Song JH, Biswas A. (2012) Is a website known by the banner ads it hosts? Assessing forward and reciprocal spillover effects of banner ads and host websites International Journal of Advertising. 31: 877-905
Saini R, Thota SC. (2010) The psychological underpinnings of relative thinking in price comparisons Journal of Consumer Psychology. 20: 185-192
Thota SC, Biswas A. (2009) I want to buy the advertised product only!: An examination of the effects of additional product offers on consumer irritation in a cross-promotion context Journal of Advertising. 38: 123-136
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