Geeta Menon
Affiliations: | New York University, Graduate School of Business Administration |
Area:
Marketing Business Administration, Social Psychology, Mass CommunicationsGoogle:
"Geeta Menon"Mean distance: 35622
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Publications
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| Kyung EJ, Menon G, Trope Y. (2014) Construal level and temporal judgments of the past: the moderating role of knowledge. Psychonomic Bulletin & Review. 21: 734-9 |
| Bhattacharjee A, Berger J, Menon G. (2014) When identity marketing backfires: Consumer agency in identity expression Journal of Consumer Research. 41: 294-309 |
| Kyung EJ, Menon G, Trope Y. (2010) Reconstruction of things past: Why do some memories feel so close and others so far away? Journal of Experimental Social Psychology. 46: 217-220 |
| Bülbül C, Menon G. (2010) The Power of Emotional Appeals in Advertising: The Influence of Concrete Versus Abstract Affect On Time-Dependent Decisions Journal of Advertising Research. 50: 169-180 |
| Menon G, Kyung EJ, Agrawal N. (2009) Biases in social comparisons: Optimism or pessimism? Organizational Behavior and Human Decision Processes. 108: 39-52 |
| Thomas M, Menon G. (2007) When Internal Reference Prices and Price Expectations Diverge: The Role of Confidence Journal of Marketing Research. 44: 401-409 |
| Agrawal N, Menon G, Aaker JL. (2007) Getting Emotional About Health Journal of Marketing Research. 44: 100-113 |
| Ramanathan S, Menon G. (2006) Time-Varying Effects of Chronic Hedonic Goals on Impulsive Behavior Journal of Marketing Research. 43: 628-641 |
| Raghubir P, Menon G. (2005) When and why is ease of retrieval informative? Memory & Cognition. 33: 821-32 |
| Raghubir P, Menon G. (2005) Depressed or just blue? the persuasive effects of a self-diagnosis inventory Journal of Applied Social Psychology. 35: 2535-2559 |