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Suresh Ramanathan, Ph.D.

Affiliations: 
2002 New York University, Graduate School of Business Administration 
Area:
Marketing Business Administration
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Geeta Menon grad student 2002 New York University, Graduate School of Business Administration
 (Goal -dependent automaticity in impulsive decisions.)

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Publications

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Madzharov AV, Ramanathan S, Block LG. (2016) The Halo Effect of Product Color Lightness on Hedonic Food Consumption Journal of the Association For Consumer Research. 1: 579-591
Belei N, Geyskens K, Goukens C, et al. (2012) The Best of Both Worlds? Effects of Attribute-Induced Goal Conflict on Consumption of Healthful Indulgences Journal of Marketing Research. 49: 900-909
Hofmann W, van Koningsbruggen GM, Stroebe W, et al. (2010) As pleasure unfolds. Hedonic responses to tempting food. Psychological Science. 21: 1863-70
Ramanathan S, Dhar SK. (2010) The Effect of Sales Promotions on the Size and Composition of the Shopping Basket: Regulatory Compatibility from Framing and Temporal Restrictions Journal of Marketing Research. 47: 542-552
Mukhopadhyay A, Sengupta J, Ramanathan S. (2008) Recalling Past Temptations: An Information-Processing Perspective on the Dynamics of Self-Control Journal of Consumer Research. 35: 586-599
Ramanathan S, McGill AL. (2007) Consuming with Others: Social Influences on Moment-to-Moment and Retrospective Evaluations of an Experience Journal of Consumer Research. 34: 506-524
Ramanathan S, Williams P. (2007) Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions Journal of Consumer Research. 34: 212-223
Ramanathan S, Menon G. (2006) Time-Varying Effects of Chronic Hedonic Goals on Impulsive Behavior Journal of Marketing Research. 43: 628-641
Naylor RW, Raghunathan R, Ramanathan S. (2006) Promotions spontaneously induce a positive evaluative response Journal of Consumer Psychology. 16: 295-305
Van Osselaer SMJ, Ramanathan S, Campbell MC, et al. (2005) Choice based on goals Marketing Letters. 16: 335-346
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