Behice E. Ilhan, Ph.D.
Affiliations: | 2011 | University of Illinois, Urbana-Champaign, Urbana-Champaign, IL |
Area:
Marketing Business Administration, Theory and Methods, Multimedia CommunicationsGoogle:
"Behice Ilhan"Mean distance: 26716.5
Parents
Sign in to add mentorCele C. Otnes | grad student | 2011 | UIUC | |
(Transmedia consumption experiences: Consuming and co-creating interrelated stories across media.) |
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Publications
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Ilhan BE, Kübler RV, Pauwels KH. (2018) Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media Journal of Interactive Marketing. 43: 33-51 |