Behice E. Ilhan, Ph.D.

Affiliations: 
2011 University of Illinois, Urbana-Champaign, Urbana-Champaign, IL 
Area:
Marketing Business Administration, Theory and Methods, Multimedia Communications
Google:
"Behice Ilhan"
Mean distance: 26716.5
 

Parents

Sign in to add mentor
Cele C. Otnes grad student 2011 UIUC
 (Transmedia consumption experiences: Consuming and co-creating interrelated stories across media.)
BETA: Related publications

Publications

You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect.

Ilhan BE, Kübler RV, Pauwels KH. (2018) Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media Journal of Interactive Marketing. 43: 33-51
See more...