Erica Scharrer

Affiliations: 
Communication University of Massachusetts, Amherst, Amherst, MA 
Area:
Mass Communications, Personality Psychology
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Publications

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Scharrer E, Warren S, Olson C, et al. (2020) Early adolescents’ views of media ratings in the context of a media literacy program in the U.S Journal of Children and Media. 1-16
Olson C, Lanthorn K, Onut G, et al. (2019) Producing PSAs on consumer culture: youth reception of advertising Critical Studies in Media Communication. 36: 58-74
Blackburn G, Scharrer E. (2019) Video Game Playing and Beliefs about Masculinity Among Male and Female Emerging Adults Sex Roles. 80: 310-324
Scharrer E, Blackburn G. (2018) Is Reality TV a Bad Girls Club? Television Use, Docusoap Reality Television Viewing, and the Cultivation of the Approval of Aggression: Journalism & Mass Communication Quarterly. 95: 235-257
Sekarasih L, Scharrer E, Olson C, et al. (2018) Effectiveness of a School-Based Media Literacy Curriculum in Encouraging Critical Attitudes about Advertising Content and Forms among Boys and Girls Journal of Advertising. 47: 362-377
Sekarasih L, McDermott KW, O’Malley D, et al. (2016) To guide or to be the sage: children’s responses to varying facilitator prompts following a media literacy education curriculum in the United States Journal of Children and Media. 10: 369-384
Sekarasih L, Nayar K, O’Malley D, et al. (2016) Entertaining audiences, ensuring inclusivity, and considering media influence: Sixth graders’ understanding of media producers’ responsibility The Communication Review. 19: 128-152
Scharrer E, Ramasubramanian S. (2015) Intervening in the Media's Influence on Stereotypes of Race and Ethnicity: The Role of Media Literacy Education Journal of Social Issues. 71: 171-185
Walsh KR, Sekarasih L, Scharrer E. (2014) Mean Girls and Tough Boys: Children's Meaning Making and Media Literacy Lessons on Gender and Bullying in the United States Journal of Children and Media. 8: 223-239
Scharrer E, Zeller A. (2014) Active and Sedentary Video Game Time Journal of Media Psychology. 26: 39-49
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