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Adrian Sargeant

Affiliations: 
Philanthropic Studies Indiana University, Bloomington, Bloomington, IN, United States 
Area:
Social Psychology, Experimental Psychology
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Sargeant A, Hudson J, Wilson S. (2012) Donor Complaints About Fundraising: What Are They and Why Should We Care? Voluntas. 23: 791-807
Sargeant A, Shang J. (2012) How we make donors feel: the relationship between premium benefit level and donor identity esteem International Journal of Nonprofit and Voluntary Sector Marketing. 17: 157-171
Lee Z, Sargeant A. (2011) Dealing with social desirability bias: An application to charitable giving European Journal of Marketing. 45: 703-719
Sargeant A, Hudson J. (2011) Developing planned giving at the Salvation Army Southern Territory International Journal of Nonprofit and Voluntary Sector Marketing. 16: 237-250
Sargeant A, Shang J. (2011) Bequest giving: Revisiting donor motivation with dimensional qualitative research Psychology and Marketing. 28: 980-997
Sargeant A, West DC, Ford JB. (2010) The Role of Perceptions in Predicting Donor Value Journal of Marketing Management. 17
Sargeant A, Shang J, Shabbir H. (2010) The Social Marketing of Giving Public Management Review. 12: 635-662
Merchant A, Ford JB, Sargeant A. (2010) ‘Don't forget to say thank you’: The effect of an acknowledgement on donor relationships Journal of Marketing Management. 26: 593-611
Sargeant A, Ford JB, Hudson J. (2008) Charity Brand Personality: The Relationship With Giving Behavior Nonprofit and Voluntary Sector Quarterly. 37: 468-491
Wymer W, Sargeant A, Scaife WA, et al. (2008) Curricular content of the marketing component for nonprofit management programs: the practitioner perspective Journal of Public Affairs Education. 14: 271-283
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