Burcak Ertimur, Ph.D.
Affiliations: | 2009 | University of California, Irvine, Irvine, CA |
Area:
Marketing Business AdministrationGoogle:
"Burcak Ertimur"Mean distance: (not calculated yet)
Parents
Sign in to add mentorMary C. Gilly | grad student | 2009 | UC Irvine | |
(The impact of consumer -generated advertising on corporate reputation and brand image: The issue of source effects.) |
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Publications
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Ertimur B, Coskuner-Balli G. (2015) Navigating the Institutional Logics of Markets: Implications for Strategic Brand Management. Journal of Marketing. 79: 40-61 |
Ertimur B, Gilly MC. (2012) So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them Journal of Interactive Marketing. 26: 115-130 |
Ertimur B, Venkatesh A. (2010) Opportunism in co-production: Implications for value co-creation Australasian Marketing Journal. 18: 256-263 |