Yosuke Tsuji, Ph.D.
Affiliations: | 2007 | Texas A & M University, College Station, TX, United States |
Area:
Marketing Business Administration, RecreationGoogle:
"Yosuke Tsuji"Mean distance: (not calculated yet)
Parents
Sign in to add mentorGregg Bennett | grad student | 2007 | Texas A & M | |
(Brand awareness of virtual advertising in sport.) |
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Publications
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Sato S, Arai A, Tsuji Y, et al. (2020) When Should a Brand Cut Ties With a Scandalized Endorser Communication and Sport. 8: 215-235 |
Jang WW, Byon KK, Baker TA, et al. (2020) Mediating effect of esports content live streaming in the relationship between esports recreational gameplay and esports event broadcast Sport, Business and Management: An International Journal |
Petrick JF, Bennett G, Tsuji Y. (2013) Development of a Scale for Measuring Event Attendees' Evaluations of a Sporting Event to Determine Loyalty Event Management. 17: 97-110 |
Choi J, Tsuji Y, Hutchinson M, et al. (2011) An investigation of sponsorship implications within a state sports festival: the case of the Florida Sunshine State Games International Journal of Sports Marketing & Sponsorship. 12: 7-22 |
Wang RT, Zhang JJ, Tsuji Y. (2011) Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan Sport Management Review. 14: 347-360 |
Tsuji Y, Bennett G, Leigh JH. (2009) Investigating factors affecting brand awareness of virtual advertising. Journal of Sport Management. 23: 511-544 |
Dees W, Bennett G, Tsuji Y. (2006) Attitudes toward sponsorship at a state sports festival. Event Management. 10: 89-101 |
Cianfrone B, Bennett G, Siders R, et al. (2006) Virtual advertising and brand awareness International Journal of Sport Management and Marketing. 1: 289 |
Bennett G, Ferreira M, Tsuji Y, et al. (2006) Analysing the effects of advertising type and antecedents on attitude towards advertising in sport International Journal of Sports Marketing & Sponsorship. 8: 56-75 |