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Yahui Kang, Ph.D.

Affiliations: 
2007 University of Pennsylvania, Philadelphia, PA, United States 
Area:
Mass Communications, Public Health, Clinical Psychology
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Cross-listing: PHTree

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Joseph N. Capella grad student 2007 Penn
 (The effects of smoking cues in anti -smoking public service announcements on smoking urge, message processing and intention to quit smoking.)

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Publications

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Kang Y, Cappella JN, Fishbein M. (2009) The effect of marijuana scenes in anti-marijuana public service announcements on adolescents' evaluation of ad effectiveness. Health Communication. 24: 483-93
Kang Y, Cappella J, Fishbein M. (2006) The attentional mechanism of message sensation value: Interaction between message sensation value and argument quality on message effectiveness Communication Monographs. 73: 351-378
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