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Sharon E. Beatty

Affiliations: 
Marketing The University of Alabama, Tuscaloosa, AL 
Area:
Marketing Business Administration, Social Psychology
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"Sharon Beatty"
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Parents

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Children

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Timothy P. Brotherton grad student 2001 University of Alabama
Jason E. Lueg grad student 2001 University of Alabama
Sijun Wang grad student 2004 University of Alabama
William Foxx grad student 2006 University of Alabama
Venessa M. Funches grad student 2007 University of Alabama
Junsang Lim grad student 2007 University of Alabama
Shiri D. Vivek grad student 2009 University of Alabama
Alexa M. Givan grad student 2011 University of Alabama
William M. Northington grad student 2014 University of Alabama

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Publications

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Albrecht AK, Schaefers T, Walsh G, et al. (2019) The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery: Journal of Service Research. 22: 60-74
Gillison ST, Northington WM, Beatty SE, et al. (2019) Shopper Deal Seeking Across Channels: An Updated View The Journal of Marketing Theory and Practice. 27: 123-139
Fassnacht M, Beatty SE, Szajna M. (2019) Combating the negative effects of showrooming: Successful salesperson tactics for converting showroomers into buyers Journal of Business Research. 102: 131-139
Dose DB, Walsh G, Beatty SE, et al. (2019) Unintended reward costs: The effectiveness of customer referral reward programs for innovative products and services Journal of the Academy of Marketing Science. 47: 438-459
Lindridge A, Beatty SE, Northington WM. (2018) Do gambling game choices reflect a recreational gambler’s motivations? Qualitative Market Research: An International Journal. 21: 296-315
Albrecht AK, Walsh G, Beatty SE. (2017) Perceptions of Group Versus Individual Service Failures and Their Effects on Customer Outcomes: The Role of Attributions and Customer Entitlement Journal of Service Research. 20: 1094670516675416
Zablah AR, Sirianni NJ, Korschun D, et al. (2017) Emotional Convergence in Service Relationships: The Shared Frontline Experience of Customers and Employees Journal of Service Research. 20: 1094670516675405
Gillison ST, Northington WM, Beatty SE. (2016) Employees’ Emotional Reactions to Customer Deal Requests The Journal of Marketing Theory and Practice. 24: 147-165
Beatty SE, Ogilvie J, Northington WM, et al. (2015) Frontline Service Employee Compliance With Customer Special Requests Journal of Service Research. 19: 158-173
Walsh G, Beatty SE, Holloway BB. (2015) Measuring client-based corporate reputation in B2B professional services: Scale development and validation Journal of Services Marketing. 29: 173-187
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