Sajeev Varki
Affiliations: | University of South Florida, Tampa, FL, United States |
Area:
Marketing Business Administration, Management Business Administration, Personality PsychologyGoogle:
"Sajeev Varki"Mean distance: (not calculated yet)
Children
Sign in to add traineeDiane R. Edmondson | grad student | 2008 | University of South Florida |
Ali Besharat | grad student | 2012 | University of South Florida |
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Publications
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Saine R, Kull AJ, Besharat A, et al. (2019) I See Me: The Role of Observer Imagery in Reducing Consumer Transgressions Journal of Business Ethics. 1-12 |
Langan R, Besharat A, Varki S. (2017) The effect of review valence and variance on product evaluations: An examination of intrinsic and extrinsic cues International Journal of Research in Marketing. 34: 414-429 |
Besharat A, Varki S, Craig AW. (2015) Keeping consumers in the red: Hedonic debt prioritization within multiple debt accounts Journal of Consumer Psychology. 25: 311-316 |
Besharat A, Varki S. (2014) Examining How Self-Regulation Determines Choice-Processing Strategies and Motivations Underlying Attraction Effect The Journal of Marketing Theory and Practice. 22: 421-436 |
Varki S, Sabherwal S, Della Bitta A, et al. (2006) Price-end biases in financial products Journal of Product and Brand Management. 15: 394-401 |
Varki S, Chintagunta PK. (2004) The augmented latent class model: Incorporating additional heterogeneity in the latent class model for panel data Journal of Marketing Research. 41: 226-233 |
Varki S, Wong S. (2003) Consumer Involvement in Relationship Marketing of Services Journal of Service Research. 6: 83-91 |
Roberts K, Varki S, Brodie R. (2003) Measuring the quality of relationships in consumer services: an empirical study European Journal of Marketing. 37: 169-196 |
Varki S, Colgate M. (2001) The Role of Price Perceptions in an Integrated Model of Behavioral Intentions Journal of Service Research. 3: 232-240 |
Varki S, Cooil B, Rust RT. (2000) Modeling fuzzy data in qualitative marketing research Journal of Marketing Research. 37: 480-489 |