Sankar Sen
Affiliations: | Business | City University of New York, New York, NY, United States |
Area:
Marketing Business Administration, Experimental Psychology, Cognitive PsychologyGoogle:
"Sankar Sen"Mean distance: (not calculated yet)
Children
Sign in to add traineeCaglar Irmak | grad student | 2007 | CUNY |
Luke Kachersky | grad student | 2008 | CUNY |
Keith Wilcox | grad student | 2009 | CUNY |
Yoshiko DeMotta | grad student | 2012 | CUNY |
Diogo F. Hildebrand | grad student | 2013 | CUNY |
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Publications
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Trudel R, Klein J, Sen S, et al. (2020) Feeling Good by Doing Good: A Selfish Motivation for Ethical Choice Journal of Business Ethics. 166: 1-11 |
Wongkitrungrueng A, Hildebrand D, Sen S, et al. (2020) Is Salesperson Attractiveness a Boon or a Bane? The Moderating Role of Perceived Labor Cost‐To‐Price Ratio in Retail Bargaining Journal of Consumer Psychology. 30: 447-465 |
Carvalho SW, Hildebrand D, Sen S. (2019) Dressed to Impress: The Effect of Victim Attire on Helping Behavior Journal of the Association For Consumer Research. 4: 376-386 |
Einwiller S, Lis B, Ruppel C, et al. (2019) When CSR-based identification backfires: Testing the effects of CSR-related negative publicity Journal of Business Research. 104: 1-13 |
Baskentli S, Sen S, Du S, et al. (2019) Consumer reactions to corporate social responsibility: The role of CSR domains Journal of Business Research. 95: 502-513 |
Wongkitrungrueng A, Valenzuela A, Sen S. (2018) The Cake Looks Yummy on the Shelf up There: The Interactive Effect of Retail Shelf Position and Consumers’ Personal Sense of Power on Indulgent Choice Journal of Retailing. 94: 280-295 |
Edinger-Schons LM, Sipilä J, Sen S, et al. (2018) Are two reasons better than one? The role of appeal type in consumer responses to sustainable products Journal of Consumer Psychology. 28: 644-664 |
Du S, Yu K, Bhattacharya CB, et al. (2017) The Business Case for Sustainability Reporting: Evidence from Stock Market Reactions Journal of Public Policy & Marketing. 36: 313-330 |
Hildebrand D, DeMotta Y, Sen S, et al. (2017) Consumer Responses to Corporate Social Responsibility (CSR) Contribution Type Journal of Consumer Research. 44: 738-758 |
Irmak C, Kramer T, Sen S. (2017) Choice under incomplete information on incumbents: Why consumers with stronger preferences are more likely to abandon their prior choices Journal of Consumer Psychology. 27: 264-269 |