☰

Sankar Sen

Affiliations: 
Business City University of New York, New York, NY, United States 
Area:
Marketing Business Administration, Experimental Psychology, Cognitive Psychology
Google:
"Sankar Sen"
Mean distance: (not calculated yet)
 
Tree Publications Grants Similar researchers PubMed Report error

Parents

Sign in to add mentor

Children

Sign in to add trainee
Caglar Irmak grad student 2007 CUNY
Luke Kachersky grad student 2008 CUNY
Keith Wilcox grad student 2009 CUNY
Yoshiko DeMotta grad student 2012 CUNY
Diogo F. Hildebrand grad student 2013 CUNY

Collaborators

Sign in to add collaborator
BETA: Related publications

Publications

You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect.

Trudel R, Klein J, Sen S, et al. (2020) Feeling Good by Doing Good: A Selfish Motivation for Ethical Choice Journal of Business Ethics. 166: 1-11
Wongkitrungrueng A, Hildebrand D, Sen S, et al. (2020) Is Salesperson Attractiveness a Boon or a Bane? The Moderating Role of Perceived Labor Cost‐To‐Price Ratio in Retail Bargaining Journal of Consumer Psychology. 30: 447-465
Carvalho SW, Hildebrand D, Sen S. (2019) Dressed to Impress: The Effect of Victim Attire on Helping Behavior Journal of the Association For Consumer Research. 4: 376-386
Einwiller S, Lis B, Ruppel C, et al. (2019) When CSR-based identification backfires: Testing the effects of CSR-related negative publicity Journal of Business Research. 104: 1-13
Baskentli S, Sen S, Du S, et al. (2019) Consumer reactions to corporate social responsibility: The role of CSR domains Journal of Business Research. 95: 502-513
Wongkitrungrueng A, Valenzuela A, Sen S. (2018) The Cake Looks Yummy on the Shelf up There: The Interactive Effect of Retail Shelf Position and Consumers’ Personal Sense of Power on Indulgent Choice Journal of Retailing. 94: 280-295
Edinger-Schons LM, Sipilä J, Sen S, et al. (2018) Are two reasons better than one? The role of appeal type in consumer responses to sustainable products Journal of Consumer Psychology. 28: 644-664
Du S, Yu K, Bhattacharya CB, et al. (2017) The Business Case for Sustainability Reporting: Evidence from Stock Market Reactions Journal of Public Policy & Marketing. 36: 313-330
Hildebrand D, DeMotta Y, Sen S, et al. (2017) Consumer Responses to Corporate Social Responsibility (CSR) Contribution Type Journal of Consumer Research. 44: 738-758
Irmak C, Kramer T, Sen S. (2017) Choice under incomplete information on incumbents: Why consumers with stronger preferences are more likely to abandon their prior choices Journal of Consumer Psychology. 27: 264-269
See more...