Steven McClung
Affiliations: | Florida State University, Tallahassee, FL, United States |
Area:
Mass Communications, Social Psychology, Behavioral PsychologyGoogle:
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Publications
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McClung S, Rynarzewska AI. (2015) Purchase intention behind Mercer University’s inaugural football team International Review On Public and Nonprofit Marketing. 12: 155-167 |
McClung S, Eveland V, Sweeney D, et al. (2012) Role of the Internet Site in the Promotion Management of Sports Teams and Franchise Brands Journal of Promotion Management. 18: 169-188 |
McClung S, Johnson K. (2010) Examining the Motives of Podcast Users Journal of Radio & Audio Media. 17: 82-95 |
Kinnally W, Lacayo A, McClung S, et al. (2008) Getting up on the download: college students' motivations for acquiring music via the web New Media & Society. 10: 893-913 |
O'Donnell P, McClung S. (2008) MP3 Music Blogs: Their Efficacy in Selling Music and Marketing Bands Atlantic Journal of Communication. 16: 71-87 |
McClung S, Pompper D, Kinnally W. (2007) The Functions of Radio for Teens: Where Radio Fits Among Youth Media Choices Atlantic Journal of Communication. 15: 103-119 |
Desztich BSR, McClung S. (2007) Indie to an Extent? Why Music Gets Added to College Radio Playlists Journal of Radio Studies. 14: 196-211 |
McClung S. (2001) College Radio Station Web Sites: Perceptions of Value and Use: Journalism & Mass Communication Educator. 56: 62-73 |