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Michael Breazeale, Ph.D.

Affiliations: 
2010 Marketing, Quantitative Analysis, and Business Law Mississippi State University, Starkville, MS, United States 
Area:
Marketing Business Administration
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Nicole Ponder grad student 2010 Mississippi State University
 (Three essays on customer chemistry.)

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Publications

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Hancock T, Adams FG, Breazeale M, et al. (2020) Exploring jealousy and envy in communal relationship revenge-seeking Journal of Consumer Marketing. 37: 687-699
Loureiro SMC, Breazeale M, Radic A. (2019) Happiness with rural experience: Exploring the role of tourist mindfulness as a moderator: Journal of Vacation Marketing. 25: 279-300
Loureiro SMC, Koo DM, Breazeale M. (2018) The role of need for self-expression and arousal to commit university students for environmental responsibility behaviours World Review of Entrepreneurship, Management and Sustainable Development. 14: 62-79
Stevens JL, Spaid BI, Breazeale M, et al. (2018) Timeliness, transparency, and trust: A framework for managing online customer complaints Business Horizons. 61: 375-384
Collier JE, Breazeale M, White A. (2017) Giving back the “self” in self service: customer preferences in self-service failure recovery Journal of Services Marketing. 31: 604-617
Loureiro SMC, Breazeale M. (2016) Pressing the Buy Button: Generation Y’s Online Clothing Shopping Orientation and Its Impact on Purchase Clothing and Textiles Research Journal. 34: 163-178
Loureiro SMC, Miranda FJ, Breazeale M. (2014) Who needs delight? The greater impact of value, trust and satisfaction in utilitarian, frequent-use retail Journal of Service Management. 25: 101-124
Davis R, Piven I, Breazeale M. (2014) Conceptualizing the brand in social media community: The five sources model Journal of Retailing and Consumer Services. 21: 468-481
Breazeale M, Ponder N. (2013) Get the picture? Visual servicescapes and self-image congruity Journal of Business Research. 66: 839-846
White A, Breazeale M, Collier JE. (2012) The Effects of Perceived Fairness on Customer Responses to Retailer SST Push Policies Journal of Retailing. 88: 250-261
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