Shiri D. Vivek, Ph.D.
Affiliations: | 2009 | Marketing | The University of Alabama, Tuscaloosa, AL |
Area:
Marketing Business Administration, Social PsychologyGoogle:
"Shiri Vivek"Mean distance: (not calculated yet)
Parents
Sign in to add mentor| Sharon E. Beatty | grad student | 2009 | University of Alabama | |
| (A scale of Consumer Engagement.) | ||||
BETA: Related publications
See more...
Publications
|
You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect. |
| Vivek SD, Beatty SE, Dalela V, et al. (2014) A Generalized Multidimensional Scale for Measuring Customer Engagement The Journal of Marketing Theory and Practice. 22: 401-420 |
| Vivek SD, Richey RG. (2013) Understanding performance of joint ventures: Modeling the interactional strength of fit between partners The International Journal of Logistics Management. 24: 356-379 |
| Vivek SD, Beatty SE, Morgan RM. (2012) Customer engagement: Exploring customer relationships beyond purchase Journal of Marketing Theory and Practice. 20: 127-145 |
| Cheng JM, Wang ES, Lin JY, et al. (2009) Why do customers utilize the internet as a retailing platform Asia Pacific Journal of Marketing and Logistics. 21: 144-160 |
| Vivek SD, Richey RG, Dalela V. (2009) A longitudinal examination of partnership governance in offshoring: A moving target Journal of World Business. 44: 16-30 |
| Vivek SD, Banwet DK, Shankar R. (2008) Analysis of interactions among core, transaction and relationship-specific investments: The case of offshoring Journal of Operations Management. 26: 180-197 |