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Alexa M. Givan, Ph.D.

Affiliations: 
2011 Marketing The University of Alabama, Tuscaloosa, AL 
Area:
Marketing Business Administration, Social Psychology
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Sharon E. Beatty grad student 2011 University of Alabama
 (A two-essay examination of the retail world of adolescent girls.)

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Publications

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Gillison S, Givan AM, Beatty SE, et al. (2015) Mother-adolescent daughter identity interplay processes Journal of Consumer Marketing. 32: 234-244
Beatty SE, Givan AM, Franke GR, et al. (2015) Social Store Identity and Adolescent Females' Store Attitudes and Behaviors Journal of Marketing Theory and Practice. 23: 38-56
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