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Ali Besharat, Ph.D.

Affiliations: 
2012 Marketing University of South Florida, Tampa, FL, United States 
Area:
Marketing Business Administration, Cognitive Psychology
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Sajeev Varki grad student 2012 University of South Florida
 (Essays on Mental Accounting and Consumers' Decision Making.)

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Publications

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Besharat A, Whitler KA, Kashmiri S. (2023) When CEO Pay Becomes a Brand Problem. Journal of Business Ethics : Jbe. 1-33
Whitler KA, Besharat A, Kashmiri S. (2021) Exogenous brand crises: brand infection and contamination. Marketing Letters. 1-5
Whitler KA, Besharat A, Kashmiri S. (2021) Exogenous brand crises: brand infection and contamination. Marketing Letters. 1-5
Saine R, Kull AJ, Besharat A, et al. (2019) I See Me: The Role of Observer Imagery in Reducing Consumer Transgressions Journal of Business Ethics. 1-12
Saine R, Nguyen CA, Besharat A, et al. (2018) To stay or switch: breaking the habit of status quo through imagery perspective European Journal of Marketing. 52: 1864-1885
Besharat A, Nardini G. (2018) When indulgence gets the best of you: Unexpected consequences of prepayment Journal of Business Research. 92: 321-328
Langan R, Besharat A, Varki S. (2017) The effect of review valence and variance on product evaluations: An examination of intrinsic and extrinsic cues International Journal of Research in Marketing. 34: 414-429
Bacon DR, Besharat A, Parsa HG, et al. (2016) Revenue management, hedonic pricing models and the effects of operational attributes International Journal of Revenue Management. 9: 147-164
Besharat A, Varki S, Craig AW. (2015) Keeping consumers in the red: Hedonic debt prioritization within multiple debt accounts Journal of Consumer Psychology. 25: 311-316
Besharat A, Varki S. (2014) Examining How Self-Regulation Determines Choice-Processing Strategies and Motivations Underlying Attraction Effect The Journal of Marketing Theory and Practice. 22: 421-436
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