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Kalpesh K. Desai

Affiliations: 
Business Administration State University of New York at Binghamton, Vestal, NY, United States 
Area:
Marketing Business Administration, Behavioral Psychology
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"Kalpesh Desai"
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Magdoleen T. Ierlan grad student 2011 SUNY Binghamton
Napatsorn Jiraporn grad student 2011 SUNY Binghamton
Dipankar Rai grad student 2014 SUNY Binghamton

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Publications

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Hong J, Desai KK. (2020) Variety-Seeking Behavior and Information Processing in Choosing a Vacation Destination: Journal of Travel Research. 59: 850-863
Hariharan VG, Desai KK, Talukdar D, et al. (2018) Shopper marketing moderators of the brand equity – behavioral loyalty relationship Journal of Business Research. 85: 91-104
Montgomery NV, Raju S, Desai KK, et al. (2018) When Good Consumers Turn Bad: Psychological Contract Breach in Committed Brand Relationships Journal of Consumer Psychology. 28: 437-449
Mao H, Li X, Desai KK, et al. (2015) Self-construal and feature centrality Marketing Letters
Chowdhury TG, Desai KK, Bolton L. (2014) Accentuate the positive: How identity affects customer satisfaction Journal of Consumer Marketing. 31: 371-379
Desai KK, Gauri DK, Ma Y. (2014) An Empirical Investigation of Composite Product Choice Journal of Retailing. 90: 493-510
Desai KK, Trivedi M. (2014) Do consumer perceptions matter in measuring choice variety and variety seeking? Journal of Business Research. 67: 2786-2792
Thomas M, Desai KK, Seenivasan S. (2011) How Credit Card Payments Increase Unhealthy Food Purchases: Visceral Regulation of Vices Journal of Consumer Research. 38: 126-139
Chowdhury TG, Ratneshwar S, Desai KK. (2009) The role of exploratory buying behavior tendencies in choices made for others Journal of Consumer Psychology. 19: 517-525
Trivedi M, Morgan MS, Desai KK. (2008) Consumer's value for informational role of agent in service industry Journal of Services Marketing. 22: 149-159
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