Caroline Roux, Ph.D.

Affiliations: 
2014 Marketing Northwestern University, Evanston, IL 
Area:
Marketing Business Administration, Social Psychology
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"Caroline Roux"
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Parents

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Kelly Goldsmith grad student 2014 Northwestern
 (On the Psychological and Behavioral Consequences of Resource Scarcity.)
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Publications

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Roux C, Goldsmith K, Cannon C. (2023) On the role of scarcity in marketing: Identifying research opportunities across the 5Ps. Journal of the Academy of Marketing Science. 1-6
Goldsmith K, Roux C, Tezer A, et al. (2022) De-stigmatizing the "win-win:" making sustainable consumption sustainable. Current Opinion in Psychology. 46: 101336
Goldsmith K, Roux C, Cannon C. (2020) Understanding the relationship between resource scarcity and object attachment. Current Opinion in Psychology. 39: 26-30
Goldsmith K, Roux C, Wilson AV. (2020) Can Thoughts of Having Less Ever Promote Prosocial Preferences? The Relationship between Scarcity, Construal Level, and Sustainable Product Adoption Journal of the Association For Consumer Research. 5: 70-82
Cannon C, Goldsmith K, Roux C. (2019) A Self‐Regulatory Model of Resource Scarcity Journal of Consumer Psychology. 29: 104-127
Hamilton R, Thompson D, Bone S, et al. (2018) The effects of scarcity on consumer decision journeys Journal of the Academy of Marketing Science. 47: 532-550
Goldsmith K, Roux C, Ma J. (2017) When Seeking the Best Brings Out the Worst in Consumers: Understanding the Relationship between a Maximizing Mindset and Immoral Behavior Journal of Consumer Psychology. 28: 293-309
Roux C, Goldsmith K, Bonezzi A. (2015) On the Psychology of Scarcity: When Reminders of Resource Scarcity Promote Selfish (and Generous) Behavior Journal of Consumer Research. 42: 615-631
Norman W, Roux C, Bélanger P. (2008) Recognizing Business Ethics: Practical and Ethical Challenges in Awarding Prizes for Good Corporate Behaviour Journal of Business Ethics. 86: 257-271
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