Aaron R. Brough, Ph.D.
Affiliations: | 2011 | Marketing | Northwestern University, Evanston, IL |
Area:
Marketing Business Administration, Behavioral PsychologyGoogle:
"Aaron Brough"Mean distance: (not calculated yet)
Parents
Sign in to add mentor| Alexander Chernev | grad student | 2011 | Northwestern | |
| (Categorization Effects in Monetary Valuations of Consumer Products.) | ||||
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Publications
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| Brough AR, Martin KD. (2020) Consumer Privacy During (and After) the COVID-19 Pandemic: Journal of Public Policy & Marketing. 74391562092999 |
| Brough AR, Martin KD. (2019) Critical roles of knowledge and motivation in privacy research. Current Opinion in Psychology. 31: 11-15 |
| Isaac MS, Brough AR, Grayson K. (2016) Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims Journal of Marketing Research. 53: 338-353 |
| Isaac MS, Brough AR. (2014) Judging a part by the size of its whole: : The category size bias in probability judgments Journal of Consumer Research. 41: 310-325 |
| Brough AR, Isaac MS. (2012) Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods. Journal of Marketing. 76: 78-91 |
| Brough AR, Chernev A. (2012) When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations Journal of Consumer Research. 39: 399-414 |