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Weiling Zhuang, D.B.A.

Affiliations: 
2010 Louisiana Tech University, Ruston, LA, United States 
Area:
Marketing Business Administration
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"Weiling Zhuang"
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Barry Babin grad student 2010 Louisiana Tech University
 (Balancing customer and marketing inputs to maximize the value experience.)

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Publications

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Zhuang W, Babin BJ, Borges A. (2019) Customers as “partial” employees of organizations: good or bad? Management Research Review. 42: 1148-1168
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