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Chuanyi Tang, Ph.D.

Affiliations: 
2010 Family & Consumer Sciences University of Arizona, Tucson, AZ 
Area:
Marketing Business Administration, Speech Communication
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Parents

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Mary A. Eastlick grad student 2010 University of Arizona
 (Understanding the electronic word-of-mouth communication process: Communication effectiveness and analytic tools.)

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Publications

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Serido J, Tang C, Ahn SY, et al. (2019) Financial Behavior Change and Progress Toward Self-Sufficiency: A Goal-Framing Theory Application Emerging Adulthood. 8: 521-529
Tian X, He W, Tang C, et al. (2019) A new approach of social media analytics to predict service quality: evidence from the airline industry Journal of Enterprise Information Management. 33: 51-70
Guo H, Xu H, Tang C, et al. (2018) Comparing the impact of different marketing capabilities: Empirical evidence from B2B firms in China Journal of Business Research. 93: 79-89
Zhang J, Tang C, Guo L, et al. (2018) A longitudinal investigation of customer cooperation in services: The role of appraisal of cooperation behaviors Psychology & Marketing. 35: 957-967
Zhang Q, Tang C, McLaughlin PW, et al. (2017) Individual and Store Characteristics Associated with Brand Choices in Select Food Category Redemptions among WIC Participants in Virginia. International Journal of Environmental Research and Public Health. 14
Guo L, Gruen TW, Tang C. (2017) Seeing relationships through the lens of psychological contracts: the structure of consumer service relationships Journal of the Academy of Marketing Science. 45: 357-376
Tang C, Guo L, Gopinath M. (2016) A Social-Cognitive Model of Consumer Well-Being A Longitudinal Exploration of the Role of the Service Organization Journal of Service Research. 19: 307-321
Tang C, Mehl MR, Eastlick MA, et al. (2016) A longitudinal exploration of the relations between electronic word-of-mouth indicators and firms’ profitability: Findings from the banking industry International Journal of Information Management. 36: 1124-1132
Shim S, Serido J, Tang C, et al. (2015) Socialization processes and pathways to healthy financial development for emerging young adults Journal of Applied Developmental Psychology. 38: 29-38
Tang C, Guo L. (2015) Digging for gold with a simple tool: Validating text mining in studying electronic word-of-mouth (eWOM) communication Marketing Letters. 26: 67-80
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