Mohammadali Zolfagharian, Ph.D.
Affiliations: | 2007 | University of North Texas, Denton, TX, United States |
Area:
Marketing Business Administration, Management Business AdministrationGoogle:
"Mohammadali Zolfagharian"Mean distance: (not calculated yet)
Parents
Sign in to add mentor| Audhesh Paswan | grad student | 2007 | University of North Texas | |
| (An exploratory investigation of the effects of co-production and co -consumption on the characteristics and adoption of service innovations: The customer's perspective.) | ||||
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Publications
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| Zolfagharian M, Hasan F, Motie GB, et al. (2020) Perceptions of Home Insurance and Policy Directions: Comparing Mexican Americans and Non‐Hispanic White Americans Journal of Consumer Affairs. 54: 417-455 |
| Torkzadeh S, Zolfagharian M, Iyer P. (2020) Customer value co-creation behaviors and service outcomes: insights from a transformative service Journal of Strategic Marketing. 1-23 |
| Sakib N, Zolfagharian M, Yazdanparast A. (2020) Does parasocial interaction with weight loss vloggers affect compliance? The role of vlogger characteristics, consumer readiness, and health consciousness Journal of Retailing and Consumer Services. 52 |
| Zolfagharian M, Iyer P. (2020) The effects of intergroup boundary permeability and hierarchy legitimacy on immigrant entrepreneurs' affective states, exchange strategies, and intentions toward suppliers Industrial Marketing Management. 89: 373-388 |
| Zolfagharian M, Naderi I. (2019) Human resource management challenges facing franchise businesses Personnel Review. 49: 104-124 |
| Zolfagharian M, Saldivar R, Williams JD. (2019) Owned-by and made-in cues: Cognitive and affective dimensions of country of origin effect in immigrant markets International Marketing Review. 37: 29-55 |
| Zolfagharian M, Yazdanparast A. (2019) Immediacy pandemic: consumer problem-solving styles and adaptation strategies European Journal of Marketing. 53: 1051-1072 |
| Iyer P, Davari A, Zolfagharian M, et al. (2019) Market orientation, positioning strategy and brand performance Industrial Marketing Management. 81: 16-29 |
| Zolfagharian M, Hasan F, Iyer P. (2018) Customer response to service encounter linguistics Journal of Services Marketing. 32: 530-546 |
| Zolfagharian M, Rajamma RK, Naderi I, et al. (2018) Determinants of medical tourism destination selection process Journal of Hospitality Marketing & Management. 27: 775-794 |